BiBi is a bee and the mascot of IDEA Gelato. Since 1990, she has been part of our communications and symbolizes the values that guide us.

BiBi is a bee, which has always been the symbol of IDEA Gelato. A Venetian illustrator created her in 1990 especially for us. Today, she has a new look and appears in all of our communications.

BiBi represents authenticity and generosity. Like every bee, she works as part of a team to create goodness to be shared. These are the values that inspire us every day. At IDEA Gelato, we believe that quality comes from commitment and the desire to spread Italian taste far and wide.

“BiBi is part of our history and our present. She represents our dedication and our desire to share our talents.”

Giorgia Muffato – Operations Director, IDEA Gelato