IDEA Gelato and the latest flavour trends take centre stage in Shanghai.

IDEA Gelato’s participation in Hotelex Shanghai 2026, one of the most important international events in the Food & Hospitality sector, was a great success.

At our stand, we showcased our latest products, striking a balance between innovation and tradition. Alongside our classic flavours, we introduced original options such as yuzu, a fresh and intense Asian citrus fruit, and dragon fruit, which is prized for its exotic and delicate flavour.

Particular attention was given to the sorbets, which were made with a high fruit content to make them more aromatic and fresh. These products attracted considerable interest from visitors, confirming the growing preference for natural, balanced flavours.

Collaborating with our partner, MEHEN Food Machine Manufacture Co., Ltd., was crucial to our participation. This partnership enabled us to present our products in the best possible light and strengthen our presence in the Asian market.

With around 300,000 visitors, the 2026 edition had particularly high attendance, making the event even more dynamic and offering plenty of opportunities for discussion.

“Engaging with industry professionals, buyers and enthusiasts helps us to understand the evolving needs of the market. Taking part in Hotelex Shanghai 2026 therefore presents a valuable opportunity to showcase innovation, facilitate networking and promote growth in international markets.”